Социология - скачать книги или читать онлайн. Страница 7

Купить книгу Introduction to Digital Media, автора Adam  Arvidsson
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Introduction to Digital Media
Купить книгу The Strategic Digital Media Entrepreneur, автора JoAnn  Sciarrino
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The Strategic Digital Media Entrepreneur
A goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age The media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today’s brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences. Penelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today’s hottest media entrepreneurs, as well as the fatal flaws that leads many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there they show you how to: Develop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age Define your company’s unique value proposition, prioritize investments in key assets, and form strategic partnerships and alliances Understand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others The two companion websites feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors. Packed with practical insights and guidance on all aspects of the business of media in the Digital Age, The Strategic Digital Media Entrepreneur is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.
Купить книгу Gender, Identity and Place. Understanding Feminist Geographies, автора Linda  McDowell
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Gender, Identity and Place. Understanding Feminist Geographies
Feminist approaches within the social sciences have expanded enormously since the 1960s. In addition, in recent years, geographic perspectives have become increasingly significant as feminist recognition of the differences between women, their diverse experiences in different parts of the world and the importance of location in the social construction of knowledge has placed varied geographies at the centre of contemporary feminist and postmodern debates. Gender, Identity and Place is an accessible and clearly written introduction to the wide field of issues that have been addressed by geographers and feminist scholars. It combines the careful definition and discussion of key concepts and theoretical approaches with a wealth of empirical detail from a wide-ranging selection of case studies and other empirical research. It is organized on the basis of spatial scale, examining the relationships between gender and place from the body to the nation, although the links between different spatial scales are also emphasized. The conceptual division and spatial separation between the public and private spheres and their association with men and women respectively has been a crucial part of the social construction of gendered differences and its establishment, maintenance and reshaping from industrial urbanization to the end of the millennium is a central linking theme in the eight substantive chapters. The book concludes with an assessment of the possibilities of doing feminist research. It will be essential reading for students in geography, feminist theory, women's studies, anthropology and sociology.
Купить книгу Improvised Lives. Rhythms of Endurance in an Urban South, автора AbdouMaliq  Simone
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Improvised Lives. Rhythms of Endurance in an Urban South
The poor and working people in cities of the South find themselves in urban spaces that are conventionally construed as places to reside or inhabit. But what if we thought of popular districts in more expansive ways that capture what really goes on within them? In such cities, popular districts are the settings of more uncertain operations that take place under the cover of darkness, generating uncanny alliances among disparate bodies, materials and things and expanding the urban sensorium and its capacities for liveliness. In this important new book AbdouMaliq Simone explores the nature of these alliances, portraying urban districts as sites of enduring transformations through rhythms that mediate between the needs of residents not to draw too much attention to themselves and their aspirations to become a small niche of exception. Here we discover an urban South that exists as dense rhythms of endurance that turn out to be vital for survival, connectivity, and becoming.
Купить книгу Experience. New Foundations for the Human Sciences, автора Scott  Lash
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Experience. New Foundations for the Human Sciences
This book is a radical plea for the centrality of experience in the social and human sciences. Lash argues that a large part of the output of the social sciences today is still shaped by assumptions stemming from positivism, in contrast to the tradition of interpretative social enquiry pioneered by Max Weber. These assumptions are particularly central to economics, with its emphasis on homo economicus, the utility-maximizing actor, but they have infiltrated the other social sciences too. Lash argues for a social sciences based not in positivism’s utilitarian a priori but instead in the a posteriori of grounded and embedded subjective experience. His wide-ranging account starts from considerations of ancient experience via Aristotle’s technics, continues through a politics of Hannah Arendt’s ‘a posteriori’ public sphere and concludes with the contemporary – with technological experience, on the one hand, and with Chinese post-ontological thought, in which the ‘ten thousand things’ themselves are doing the experiencing, on the other. This original book by a leading social and cultural theorist will be of great interest to students and scholars in sociology, cultural studies and throughout the social sciences.
Купить книгу Seduction. Men, Masculinity and Mediated Intimacy, автора Rachel  O'Neill
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Seduction. Men, Masculinity and Mediated Intimacy
Within the so-called seduction community, the ability to meet and attract women is understood as a skill which heterosexual men can cultivate through practical training and personal development. Though it has been an object of media speculation – and frequent sensationalism – for over a decade, this cultural formation remains poorly understood. In the first book-length study of the industry, Rachel O’Neill takes us into the world of seduction seminars, training events, instructional guidebooks and video tutorials. Pushing past established understandings of ‘pickup artists’ as pathetic, pathological or perverse, she examines what makes seduction so compelling for those drawn to participate in this sphere. Seduction vividly portrays how the twin rationalities of neoliberalism and postfeminism are reorganising contemporary intimate life, as labour-intensive and profit-orientated modes of sociality consume other forms of being and relating. It is essential reading for students and scholars of gender, sexuality, sociology and cultural studies, as well as anyone who wants to understand the seduction industry’s overarching logics and internal workings.
Купить книгу Embarrassment of Product Choices 1. How to Consume Differently, автора Michel  Millot
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Embarrassment of Product Choices 1. How to Consume Differently
When there are too many choices, there is no choice. The choices are entangled in a maze of rather confused possibilities. They go through many nebulous paths. Doubt, hesitation, indecision, become the only resolutions possible. Choosing is the anxiety of being wrong! The brand, the quality / price ratio, the aesthetics … give confidence, but often with naivety! There is a gap between the reality of the qualities of the products and the perception of the customer. These are prejudices, illusions, a lack of knowledge … Generally speaking, is the consumer-client able to appreciate, by sight, by touch, or even by a brief trial of operation, all the strengths and weaknesses? a lot of products? Market value dominates the use value. Marketing will discover that we must no longer confuse the consumer (the customer) and the user. The economic system only works because consumers are in the opacity of their choices. The search for technical prowess and above all market value has dominated the search for value in use.
Купить книгу The Algorithmic Code of Ethics. Ethics at the Bedside of the Digital Revolution, автора Jerome  Beranger
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The Algorithmic Code of Ethics. Ethics at the Bedside of the Digital Revolution
The technical progress illustrated by the development of Artificial Intelligence (AI), Big Data technologies, the Internet of Things (IoT), online platforms, NBICs, autonomous expert systems, and the Blockchain let appear the possibility of a new world and the emergence of a fourth industrial revolution centered around digital data. Therefore, the advent of digital and its omnipresence in our modern society create a growing need to lay ethical benchmarks against this new religion of data, the «dataisme».
Купить книгу Life. A Critical User's Manual, автора Didier  Fassin
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Life. A Critical User's Manual
How can we think of life in its dual expression, matter and experience, the living and the lived? Philosophers and, more recently, social scientists have offered multiple answers to this question, often privileging one expression or the other – the biological or the biographical. But is it possible to conceive of them together and thus reconcile naturalist and humanist approaches? Using research conducted on three continents and engaging in critical dialogue with Wittgenstein, Benjamin, and Foucault, Didier Fassin attempts to do so by developing three concepts: forms of life, ethics of life, and politics of life. In the conditions of refugees and asylum seekers, in the light of mortality statistics and death benefits, and via a genealogical and ethnographical inquiry, the moral economy of life reveals troubling tensions in the way contemporary societies treat human beings. Once the pieces of this anthropological composition are assembled, like in Georges Perec’s jigsaw puzzle, an image appears: that of unequal lives.
Купить книгу Core Concepts in Sociology, автора
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Core Concepts in Sociology
An essential guide to the basic concepts that comprise the study of sociology with contributions from an international range of leading experts Core Concepts in Sociology is a comprehensive guide to the essential concepts relevant to the current study of the discipline and wider social science. The contributing authors cover a wide range of concepts that remain at the heart of sociology including those from its academic founding and others much more recent in their development. The text contains contributions from an international panel of leading figures in the field, utilizing their expertise on core concepts and presenting an accessible introduction for students. Drawing on the widest range of ideas, research, current literature and expert assessment, Core Concepts in Sociology contains over 90 concepts that represent the discipline. Coverage includes concepts ranging from aging to capitalism, democracy to economic sociology, epistemology to everyday life, media to risk, stigma and much more. This vital resource: Sets out the concepts that underpin the study of sociology and wider social science Contains contributions from an international panel of leading figures in the field Includes a comprehensive review of the basic concepts that comprise the foundation and essential development of the discipline Designed as a concise and accessible resource Written for students, researchers and wider professionals with an interest in the field of sociology, Core Concepts in Sociology offers a concise, affordable and accessible resource for studying the underpinnings of sociology and social science.
Купить книгу Where Am I Giving: A Global Adventure Exploring How to Use Your Gifts and Talents to Make a Difference, автора Kelsey  Timmerman
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Where Am I Giving: A Global Adventure Exploring How to Use Your Gifts and Talents to Make a Difference
Your gifts connect you to a world of giving Americans are generous with their pocketbooks, but trying to make a difference and actually making a difference are two different things. Where Am I Giving? by New York Times bestselling author Kelsey Timmerman takes you on a journey to meet people who will inspire you to live a purpose-filled, generous life and make the greatest impact you can through your career, time, consumer dollars, and donations. Starting in his hometown of Muncie, Indiana, and then traveling all over the world (Myanmar, Kenya, India, Nepal, and more), Kelsey explores not only different ways of giving—as a worker, consumer, volunteer, giver, local and global citizen—but also the benefits and effectiveness of these methods. He spends time with monks, students, a refugee, a Marine, a former Hollywood executive, Peace Corps Volunteers, and seasoned aid workers to explore how they give, as well as with the people on the receiving end of their giving. Along the way he struggles to be a more informed giver as he becomes a "voluntourist,” starts his own local non-profit, and searches for a balance between rationality and passion in how he gives. This book will help you: Reveal the amazing opportunities you have to make an impact using your own gifts—and it doesn't have to be money Understand the sociology, philosophy, anthropology, and neuroscience of giving See how giving can make you more connected and happier Examine types of giving, including microlending, volunteering, donating, ethical consumption, mission trips, voluntourism, child sponsorship, etc. Dive into a nuanced view of effectiveness of international aid and its intersection with development, politics, and culture Where Am I Giving? is a fast-paced narrative combining compelling stories collected over 15 years of travel to 90+ countries, mixed with practical advice on how to make giving a part of our everyday lives.
Купить книгу Max Weber and the Theory of Modern Politics, автора David  Beetham
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Max Weber and the Theory of Modern Politics